Article Marketing 101: -What is it? -Why it works -What’s in it for me?

Article Marketing is about writing quality original articles to promote you, your business, your products and your organization. It’s about exposure and pre-qualified traffic / visitor attraction back to your website.

The (3) Keys to Article Marketing:

(1) Create great, original content to position you as an expert in your niche.

(2) Create great, original content that does not “sell” or promote in your article body
content, but provides useful information for your reader.

(3) Submit your best original content frequently to http://EzineArticles.com/ to build
a steady stream of traffi c back to your website.

You may be asking yourself:

“How can I promote myself if I can’t make a pitch in the article?”

The key concept is to use your article body to share your unique expertise. The
Resource Box at the bottom of the article submission page is where you provide a
link back to your website.

Provide just enough information in the resource box to whet your readers’ appetite
for more and they will be more inclined to visit your site. Make sure the information
in your article body relates to the information in your resource box. Once at your
site, you have the opportunity to deliver your pitch.

Another reason not to sell in your article body, is that ezine and web publishers don’t
want to re-publish sales literature. By keeping your promotional content within the
Resource Box, you increase your article and link visibility and your chances of being
republished.

In traditional copywriting, your headline determines as much as 95% of the success
of the book or article. This statistic takes into consideration what makes the book
title successful: whether or not a human purchases it.

Article marketing success on the internet must take into consideration how the
article is found by readers.

Myth: Most people will read your articles because they came to a website and
started browsing just like they do if they were at a local book store.

Fact: Most people search the Internet using one of the major search engines. They
will type in between 1 to 5 keywords that are related to the topic of the article or
information they are looking to locate. The search engine will then deliver results
that best match the human’s interest.

Goal: Find your articles in the search engine results for the keywords and topics
that are most relevant to the content of your article. Most search engines give
heavier weight to the fi rst 3-5 keywords and a lower priority to the rest.

The first 3-5 words of your Article Title determine the success of your article in terms
of how much traffic your article will generate back to your website. Create keyword-rich
article titles that match the most commonly searched keywords for your topic.

You can maximize your article marketing strategy by understanding keyword research
and creating keyword-rich, intelligent article titles. You can create massive amounts
of traffic to your articles and website thanks to the search engines who love smart,
keyword-rich titles.

Here are some Keyword Research sites to help you create your keyword-rich Article
Titles:

* Good Keywords:
http://www.goodkeywords.com

* Google Adwords:
https://adwords.google.com/support/bin/topic.py?topic=1500

The purpose of your article summary is to entice a potential reader to read the rest
of your article. Get right to point and playfully tease your audience with the benefi ts
they will receive if they read your article.

Article Summary Do’s:

(1) Create in Proper Length: Your article summary should be 2 to 5 sentences
long.

(2) Give Emotional Benefi t: Speak directly to your reader of the emotional benefi ts
that can be gained by reading the information in your article body.

(3) Target your Reader: Give your ideal reader reasons they should continue reading
your article.

(4) Include Keywords: Your article summary should mention at least 3 to 5 keywords
relating to your article topic, using keyword research tools.

Article Summary Don’ts:

(1) Repeat Your Article Title

(2) Repeat Your Author Name

(3) Pitch Your Yourself or Your Business

(4) Include your URL or Email Address

(5) Blatantly Self-promote

(6) Create an Article Summary more than 2 paragraphs or 7 sentences in length.

Article Body Do’s and Don'ts:

Article Body Do’s:

(1) Give: Your article body should impart your expert strategies, tips and
knowledge.

(2) Be Clear and Concise: Your article body may benefi t from the use of bulleted or
numbered lists to break down your article in an easy to read fashion.

(3) Use Bold and Italics Occasionally: Bold or italicized words can draw the reader’s
eye to your most important information. If used excessively in your article body, you
will lose this effect.

(4) Put Links in your Resource Box: Your Resource Box is your “take”. Generate
traffic to your site by placing active links in your resource box.

(5) Entice Your Reader: Provide enough information in the Article Body to keep the
reader engaged. Entice them for more with your “pitch” and link in your Resource
Box.

Article Body Don’ts:

(1) Pitch: Website owners and Ezine publishers will not re-publish material that is
just a veiled sales pitch. Save it for your Resource Box. Your quality, original article
body content will market itself more successfully if written in a
“non-sales” manner.

(2) HTML: Creating links or keyword anchor text links in your article body will
only hinder your chances of Ezine or website re-publishing. Save the links for your
Resource Box.

The purpose of your article body is to share your expertise and provide useful
information to your reader. Make sure you keep them in mind as you are writing and
don’t forget about your keyword-rich Article Title.

Article Publishers:  What Are They Really Looking For?

Here are the top 5 factors ezine publishers look for when deciding which articles to
publish:

(1) Does the article have zero self-serving links in the article body?
Loading up the body of your article with affiliate links or other obvious self-serving
links is a liability and will keep your article from ever seeing top results.

(2) Does the article have no more than 2 self-serving links in the resource box?
Your resource box at the bottom of your article should be short and to the point. It
should also be less than 10% of the total word count of your article. Ezine publishers
don’t mind giving you name credit and a link for sharing your article with them, but
they don’t want to look like a fool by being required to reprint a short novel about
all of your websites and accomplishments.

(3) Is the article within 250-700 words?
Readers want instant gratification from your quality, original content. No one has the
time to really go deep when it comes to reading email newsletters. It’s proven that
shorter articles achieve a much higher distribution rate than longer ones.

(4) Does the article deliver quality, original content with numbered lists, bullet
points or easy to glean information their audience would deem valuable?
Key Point: Make sure your articles are 100% original content. Anything less is
considered an insult.

(5) Is the article’s author well recognized or respected within their market niche?
Ezine publishers have an ego just like you. They want to use articles in their email
newsletters that make them look good. The more you use your articles to help
yourself gain credibility for your unique expertise within your niche, the greater the
chances you’ll find your articles getting picked up by your ezine publishing peers.

Want more info?  Download the entire training series here absolutely free!

Click here to download the PDF

If you're looking for a hugely successful business building technique that hardly anyone uses, pay very close attention to what I'm about to tell you.

Before I get to the actual technique, let's discuss what it does:

1. F-R-E-E backlinks to websites - this is very important if you're looking for targeted traffic to a website you have online.

2. This can get your phone to ring off the hook - with prospects that are eagerly looking for solutions to their problems that you can help them with.

3. It allows you to get massive amounts of F-R-E-E exposure to millions of prospects online who are looking for what you've got...

It's rather weird that practically nobody discusses this highly effective technique.

We're talking about press releases - when used properly, this can be one of the most effective and lucrative business building techniques on the face of the planet.

So, what exactly is a press release?

A press release is simply a statement prepared for distribution to the news media announcing something claimed as having news value with the intent of gaining media coverage.

Just as writing articles and submitting them to article sites can get you tons of backlinks and exposure, so can Press Releases! 

Here are some great sites where you can post your press release for free.

http://pr.com
http://www.1888pressrelease.com
http://www.free-press-release.com
http://www.prlog.org
http://www.i-newswire.com

Here are some tips for you:

1.  Choose one or two free press release distribution sites (any more than 3-5 is just a waste of your time, assuming it's worth anything).  For example, PR.com's free option will pretty much always get your release picked up in Google News (I've never had it
fail yet). Now you're available via search... yippie!

2.  Send it to the Associated Press (www.ap.org).
It never hurts to try, and if they deem your release newsworthy enough to pick up, you just might get some decent "real" media coverage out of it. Just email or fax the release to the appropriate editor, writer, or regional bureau depending on your location and news.  

3.  Send it to your local newspaper or other media with a local spin on it. It won't take more than a few minutes for you to add a local spin to the intro and / or headline of the press release.

4.  Send it directly to niche or industry outlets. If you know of the top blogs, magazines, or websites in your niche, see if they have press release submission guidelines, and submit it directly to them.

5.  Add your press releases to your own website or blog.


For help on how to format your press release for maximum positive
results, simply follow this link:
http://www.free-press-release.com/how-to-press-release/press-release-template.html

Well, I think that's enough for today.    :-)

Go out there and make it happen!

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